This is one of those things that should really inspire the entire industry to look for different ways to create ideas. In Advertising, our objective is to communicate unique benefits from a brand of service, so people can connect and prefer them over the competition.
But this idea from MayoDraftFCB in Peru takes creativity to a whole new level, in my opinion. It actually communicates the benefit of UTEC (University in Technology), by doing, not saying.
It demonstrates once again that behind every great idea, there is always a great Client.
Congratulations and thanks for making this place a little better. I am jealous.
Read here the Billboard that makes water from air article from PSFK.com